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IFT Food Expo 2009: Stability in German Food Industry Creates Ideal Investment Conditions

BERLIN and ANAHEIM, California, June 5  -- The German food industry is withstanding the global crisis. Stable domestic demand, favorable production conditions and advantageous export connections makeGermany an attractive environment for investors despite the crisis. Germany Trade & Invest will be presenting the country's location advantages at this year's IFT Food Expo in Anaheim, California, from June 7-9.

A recent consumer survey marks a positive trend for the entire German market, with both turnover and business activities on the rise. A potential factor is that consumers are not cutting back on their quality of nutrition, as shown by the undiminished interest in organic products and health foods. As a result, investors can continue to count on a stable demand in Europe's largest market, which has a domestic turnover of EUR 221 billion.

Companies investing in Germany can profit from the unique density of the country's infrastructure and its highly advanced technological standards. The strong R&D landscape also contributes to innovation and product quality. The Federal Ministry of Nutrition, Agriculture and Consumerism (BMELV) currently single-handedly supports 264 innovation projects. Objectives range from efforts to reduce the application of pesticides in farming or developing more energy-efficient production methods to finding new approaches to livestock breeding. Rising export figures reflect the confidence of consumers worldwide in German products.

German food exports grew by 14.4 percent in 2008, reaching a total of EUR 42.4 billion. In particular, exports to the twelve new EU member states increased by an impressive 30.2 percent. These numbers demonstrate that high quality standards and competitiveness coexist. Companies profit from access to Europe's largest market and to growing export markets, especially in central and eastern European countries.

At the IFT Food Expo 2009, representatives of Germany Trade & Invest will be available to answer questions about the German market and its investment potential in the food industry. Together with several regional investment promotion agencies, namely the IMG Investment and Marketing Corporation of Saxony-Anhalt, the Brandenburg Economic Development Board GmbH (ZAB) and Invest in Mecklenburg-Vorpommern GmbH, Germany Trade & Invest will be located at booth # 1585 at the Anaheim Convention Center.

Germany Trade & Invest is the foreign trade and inward investment promotion agency of the Federal Republic ofGermany. The organization advises foreign companies looking to expand their business activities in the German market. It provides information on foreign trade to German companies that seek to enter foreign markets.

Media Contact:
    Eva Henkel
    Email: eva.henkel@gtai.com
    Phone: +49(0)30-200099-173
    Fax: +49(0)30-200099-173

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